30 March 2017
The Waldorf Hilton
London, Europe

Start Time
Topic
08:00

Registration, tea & coffee

Trade stands open

09:00

Welcome & introduction

09:40

Bringing an Historic Brand to a New Younger Market

10:15

Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

The influence of design on consumer choice will be discussed by a panel of experts, moderated by Deborah Dawton, CEO of the Design Business Association

11:10

Tea & coffee break

11:25

Staying Ahead of the Game in the Fast-Paced Travel Retail Market

12:00

Consistent & Creative?

How brands must be recognisable and creatively relevant in today’s fragmented and busy world

12:35

World Drinks Awards 2017

Richard Watling, Master of the Worshipful Company of Distillers, and Felicity Murray, Editor-in-Chief of TheDrinksReport.com, present the World's Best Spirits

13:10

World Drinks Awards Drinks Reception

13:30

Lunch

14:50

Panel Debate – Marketing to Appeal to a New Digital Generation

Our panel of experts will look at how our buying habits have changed with today's instant access to information, and the influence of in-store brand activations and virtual reality experiences. Moderater Micheal McLaren

15:45

Key Global Trends – The World of Spirits

16:20

Conference ends with tea, coffee and drinks

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